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# Tendances

Logo écolo

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This article is from the issue  2943

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Puissant symbole des firmes de luxe, longtemps marqueur visuel d'une certaine classe sociale et devenu l'emblème de l'esthétique bling, le logo de marque version 2021 s'affranchit de sa réputation ostentatoire. Entre les mains de Selima Kerimova et Mathilde Crouzilhac, il se fait l'héritier de l'histoire des maisons de couture… et prend même une dimension écologique.
Baptisé Kamad, ce projet d'upcycling vise à réhabiliter des boutons estampillés issus des vêtements de luxe de seconde main. Yves Saint Laurent, Chanel, Prada ou Hermès… L'authenticité des pièces e...
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